Morgan Witt

  • Director, VP, President
  • San Diego, CA, USA
  • Apr 08, 2020
Contractor Marketing Strategy / Planning Sales and Partnerships

Personal Summary

Experienced/passionate brand builder, entrepreneur, marketer, and dot-connector living and working in San Diego, California. Travel, photography, wine, cooking, running, and entertaining for friends/family are just a few of my personal passions.

Strategic & Technical Skills:
Branding, Business Development/Sales, Client Relationship Management, Creative Direction, Content Strategy, Copywriting, Digital Marketing, Email Marketing, E-commerce, Klaviyo, Lightroom, Paid Media, Photography, Project Management, Partner Marketing, Social Media, Shopify/Shopify Plus, WordPress, Videography

Work Experience

Brand, Digital Marketing, E-commerce, & Social Media Strategist
May 2014 - MorganWitt.com

San Diego, CA
Full-service brand, digital marketing, e-commerce, and sales strategy consultancy supporting direct-to-consumer
brands and agencies.

Personal Impact:
- Collaborate and integrate with client leadership to understand goals and required outcomes
- Leverage customer data/insights, trends, cultural moments, and competitive/market research to develop
strategies that deliver results against client business priorities
- Development and execution of campaigns/programs across email, organic social, paid social, website,
influencers, loyalty programs, etc.
- Translate performance data into actionable insights for client leadership to inform future initiatives
- Sample Client List: CW Hemp, Lancer Skincare, SOG Knives, MuteSix, Digital Operative, Verbal+Visual,
LESS+MORE

Head of Client Services & Strategy
Sep 2017 - FMSLY, Inc

FMSLY (pronounced "famously") is a boutique creative and social media marketing agency that supports CPG brands in food, beverage, beauty, and health/wellness.

Personal Impact:
- Serve as the leader for client leadership and internal team to deliver both bottom line business outcomes
and creative strategies
- Lead the development and implementation of a wide range of content types: imagery, video, animation, and copy
- Identify and activate creative and efficient ways to plan, execute, and measure social media marketing that
connects with target consumers (Instagram, Facebook, Twitter, Tik Tok, YouTube, Pinterest, etc.)
- Build, lead, and manage team of creative, strategic, and tactical problem-solvers
- Sample Client List: Country Archer, EXO Protein, Curation Foods, Spongelle, Sun Bum, Hope Foods

Director of Product Marketing
Oct 2012 - Apr 2014 Qualcomm

Personal Impact:
- Lead cross-functional team accountable for the strategy and execution of multi-channel plans for
Qualcomm Labs and Qualcomm Retail Solutions portfolio of products/services
- Prepared/tracked the global marketing budget, recommending adjustments in response to internal and external influences
- Worked closely with R&D, outside service partners, and executive leadership to define the long-term
strategic vision, lifecycle management, customer requirements, go-to-market strategy, and business plans

Director of Digital Strategy
Mar 2010 - Oct 2012 The Sandbox Agency

Chicago, IL

Personal Impact:
- Acted as primary strategy leader for key agency clients
- Developed integrated digital strategy campaigns and plans for recognized global health/pharma brands
- Hired, managed, and mentored agency digital creative and marketing teams
- Guided and monitored client projects to ensure accuracy and quality

Marketing Manager
Jan 2009 - Mar 2010 Red Door Interactive

Personal Impact:
- Designed and executed marketing strategies and programs to engage prospective target clients (events, content development, PR, sponsorships, in-agency activations)
- Developed a deep understanding of prospective client needs to plan, create, and execute effective agency
marketing programs
- Developed and managed agency channel partnership program to fuel agency growth

Senior Account Development Manager
Jan 2005 - Jan 2009 BlueHornet

Personal Impact:
- Devised strategies to increase email revenue for customers through the Bluehornet platform for leading
consumer brands
- Onboarded new clients, provided ongoing strategic advice and guidance, responded to client questions in a
timely manner and provided best practices to ensure clients achieved business goals
- Designed and developed SureSendTM Deliverability Management services and technology division

Operations Manager
Jan 2001 - Jan 2005 Capital One Auto Finance

Personal Impact:
- Measured, reported, and communicated revenue and service goal attainment on a daily, weekly, and monthly basis
- Overall accountability for call center operations, customer service agent performance, and development of team members
- Managed and mentored call center employees to ensure revenue, service, and customer satisfaction goals
were met

Education

Executive MBA
- Jan 2007 National University
Bachelors of Business Administration - Business Administration
- Jan 2005 National University