Experienced and results-oriented marketing leader with 14+ years of progressive experience developing and executing
marketing campaigns that drive lead generation, retention and increase revenue. Successfully scaled multiple startups
Strong history of success in eCommerce, subscription brands, branding and growth strategies, customer experience,
retention marketing, omnichannel marketing.
● Migrated to a self-serve first platform and implemented retention
programs that resulted to a 38% reinvestment rate and 11%
• Operational Leadership automatic monthly investment rate within eight months.
● Developed an omnichannel customer experience program that
• Strategic Planning
resulted to 80-90 CSAT scores and 126% compound monthly growth
• Consumer Behaviorist
within eight months.
• Branding and Competitive Market
Planning DIRECTOR OF REVENUE
• Campaign Development DiversyFund San Diego, CA 2018 - 2019
• Strategic Partnerships
Recruited, supervised, and trained in-house marketing and customer experience
• Omnichannel Marketing
teams, growing the department from 1 to 8 members. Developed an
• Global Ventures
omnichannel marketing program including affiliates, partnerships, content and
• Cost Reduction
social media, automated nurture campaigns, etc. that produced 63% compound
• Team Building and Leadership
monthly growth (CMGR) in new investors in 2019 with the launch of a new
• Staff Development
commercial real estate fund.
• Data Analysis ● Revamped positioning for our key product line & launched new
• Budget Administration customer acquisition programs, contributing to MoM growth up to
350% within the first year of the product launch.
WORK EXPERIENCE CONTINUED
Oversee the direction of brand and customer experience by identifying methods
firstname.lastname@example.org to increase CLTV by utilizing a robust customer data platform to deploy
customized and relevant messaging. Orchestrate all brand marketing and
customer experience touchpoints to increase both initial conversions and San Diego, CA 92101 recurring purchases. Data-driven strategies to identify key aspects that drive
value to effectively earn business.
● Led the development and implementation of a conversion attribution
model and onboarded a customer data platform. This provided the company's first-ever insight into which marketing channels drive
conversions and reinvestments.