Missy Galang

  • Marketing/Brand Director
  • San Diego, CA, 92101, US
  • Apr 08, 2020
Full time Marketing Strategy / Planning

Personal Summary

Experienced and results-oriented marketing leader with 14+ years of progressive experience developing and executing

marketing campaigns that drive lead generation, retention and increase revenue. Successfully scaled multiple startups
from conception.


Strong history of success in eCommerce, subscription brands, branding and growth strategies, customer experience,

retention marketing, omnichannel marketing.

Expertise

● Migrated to a self-serve first platform and implemented retention
programs that resulted to a 38% reinvestment rate and 11%

• Operational Leadership automatic monthly investment rate within eight months.
● Developed an omnichannel customer experience program that
• Strategic Planning
resulted to 80-90 CSAT scores and 126% compound monthly growth
• Consumer Behaviorist
within eight months.
• Branding and Competitive Market

Planning DIRECTOR OF REVENUE

• Campaign Development DiversyFund San Diego, CA 2018 - 2019

• Strategic Partnerships
Recruited, supervised, and trained in-house marketing and customer experience
• Omnichannel Marketing
teams, growing the department from 1 to 8 members. Developed an
• Global Ventures
omnichannel marketing program including affiliates, partnerships, content and
• Cost Reduction
social media, automated nurture campaigns, etc. that produced 63% compound
• Team Building and Leadership
monthly growth (CMGR) in new investors in 2019 with the launch of a new
• Staff Development
commercial real estate fund.

• Data Analysis ● Revamped positioning for our key product line & launched new
• Budget Administration customer acquisition programs, contributing to MoM growth up to
350% within the first year of the product launch.


WORK EXPERIENCE CONTINUED

Work Experience

DIRECTOR
Jan 2019 - DiversyFund

Oversee the direction of brand and customer experience by identifying methods
missyogalang@gmail.com to increase CLTV by utilizing a robust customer data platform to deploy

customized and relevant messaging. Orchestrate all brand marketing and
customer experience touchpoints to increase both initial conversions and San Diego, CA 92101 recurring purchases. Data-driven strategies to identify key aspects that drive

value to effectively earn business.
● Led the development and implementation of a conversion attribution
linkedin.com/in/missygalang
model and onboarded a customer data platform. This provided the company's first-ever insight into which marketing channels drive

conversions and reinvestments.

Education

MBA - Global Experience
Jan 2018 - Jan 2019
MoM - growth to increase budgets
- Jan 2019 Bentley Graduate School
Communications
Jan 2016 - Jan 2018 University of Asia and Pacific
M.A. - Integrated Marketing
Jan 2014 - Jan 2015