Chris Coppola

  • Director, Affiliate Marketing
  • Seaford, NY, 11783, US
  • Apr 07, 2020
Full time Marketing Strategy / Planning Marketplace / Channel

Personal Summary

I've built a foundation of strong marketing experience with focus on affiliate marketing, digital media, large brand and project management, data analysis, account management, client relations, and market research. I have kept a track record of success by increasing yearly revenue and traffic for top tier brand clients.

I've obtained excellent communication and presentation skills by actively creating, editing, and proposing reviews, new opportunities, and new ideas to top clients. Through my research and discussions with partners and industry leaders I have gained a solid ability to think creatively, strategically and outside of the box. All the while always being honest and open with clients. As a result my client relationships skills are grounded in a deep trust and mutual respect.

Work Experience

Manager, Ecommerce Strategy and CX
Jul 2018 - Mar 2020 Canon USA
  • Created data driven, full funnel ecommerce marketing strategies for Canon USA’s direct to customer shopping site
  • Guided team of four to drive efficiency and success across multi-channel presence achieving 50% increase in ROAS and the most profitable sales channel
  • Led digital transformation project initiatives that improved analytical insights and customer experience
  • Forecasted realistic revenue goals based on provided budgets and allocated across marketing channels based on performance and ROAS
Brand Strategy Supervisor
Jan 2017 - Jul 2018 Horizon Media Inc
  • Collaborated with group directors and activation teams to create strategic marketing plans aligned with client goals and budgets and used advanced analytics to measure awareness campaigns against gaining new and retaining current customers

Clients: Alarm.com, Kipling, FanDuel, CustomInk, Tencent

 

Sr. Manager, Performance Marketing
Oct 2014 - Jan 2017 Horizon Media Inc
  • Built and grew affiliate marketing practice within agency to achieve over 100% growth for client CPA and lead generation campaigns which included strategy, revenue forecasts, analytics, and partner negotiations

Clients: Edible Arrangements, Kipling, Vonage, Lindt

 

Education

M.B.A. - Marketing
Sep 2007 - Jun 2009 Hofstra University
B.S. - Hotel, Restaurant, and Institutional based marketing tactics
Sep 2002 - Jun 2006 University of Delaware