Nicole Forbes

I oversee the team responsible for the strategy, marketing, business development, partner management, and product, globally, across all of our Marketing, Merchandising, CRM, Customer Service, and Mobile Technology Partnerships.

• Define and curate the anatomy of the partner portfolios to serve our merchants with best in class technology, integrations, and solutions.
• Create & run team training, strategy, & 1:1 meetings in addition to participating in cross-departmental and extended leadership meetings
• Responsible for SaaS and one-time revenue
  • 100+% quota attainment for the year
  • 15X growth in new deals sourced from partners in 2019 after taking over the portfolio in 2018
  • Grew partner revenue share 3X, doubled H1 revenue share in Q3 alone 
• Conduct Quarterly Business Reviews and pipeline reviews to stay aligned with partners, ensure deliverables are on-time and Key Performance Indicators met.  
• Ensure cross-departmental alignment & initiatives with sales & marketing, maximizing pipeline growth 
• Enable partners to sell &/or refer new business by creating and updating sales collateral, sales training, contests, processes, & pipeline reviews. 

Prospect for best in class partner solutions and negotiate commercial terms. 

I joined the Enterprise Division in its infancy in January 2016. I am currently responsible for overseeing all aspects of the creation, development, and management of our formal Partnership Program & Business Development team. I've received two promotions in 2 1/2 years moving from an individual contributor to a people & program manager.

• Create & foster long-term working relationships with Agency CXOs, relevant Associations, & SMEs
• Daily Management of Sales Development Reps and Business Development Reps
• Increased YoY revenue & bookings and MoM market segment acquisition
• Directly contributed to an 87% revenue growth of our enterprise solutions
• Created and implemented a solution that resulted in a 60%-time reduction for delivering proposals
• Create, Develop, Review, and Refine all aspects of the official Partner Program
  • Define incentives & rewards, terms of service, onboarding process, etc.
  • Test and optimize new programs & campaigns to increase awareness & drive revenue
  • Shape go-to-market messaging & strategy
• Cross-department management of Partner & BD projects: Design & deploy landing pages, email campaigns, partner collateral, events, partner portal, etc.
• Identify new tools and platforms, refine existing CRM
• Establish 30/60/90/120 Roadmap
• Define KPI metrics, dashboards, lead-flow management, and reporting to provide org with insights into growth and revenue generation
• Member of a small team tasked with designing & deploying internal technologies and platforms, including SFDC & propriety repository. Currently working on a full site redesign.
• Attend, evaluate, and speak at relevant tech, startup, & enterprise events, summits, & conferences.

Violet Crown Consulting is a boutique consulting & mentoring firm focused on helping startups, SMBs, developers, & designers expand their consumer base & market share.

• Sales, marketing, & business development strategy
• Create easy to implement custom sales & marketing roadmaps
• Organically scale sales and marketing teams
• Social Media strategy, analysis, implementation & automation
• Market analysis on industry & technology, SWOT analysis, AB testing, CMS
• Took over as Director of Marketing for a client, Renewal by Andersen, to revamp their antiquated marketing program from 8.2013 – 2.2014
  • My last month commenced in their biggest revenue month during a seasonally low period.
  • Increased revenue: 42% YOY in Austin and 32% YOY in Dallas, Oklahoma City, Tulsa, and Atlanta
  • Increased leads generated by 68% YOY in Austin and 59% YOY in Dallas, Oklahoma City, Tulsa, and Atlanta
  • Testing, Sales Forecasting, Response Rates, & Sales Pro Forma Projections
  • Liaison between ad agencies, media buyers, and print advertising vendors

Razorfish is a global full-service agency at the intersection of creativity, media, & technology with 1700 employees in the US & over 2500 worldwide.

• Liaison & manage programs and projects between cross-functional teams & departments.
• Worked directly with SVP of BD, VP of Operations, VP of Finance, Sr. Strategic Accounts Director, and Communications Director
• Strategic direction and coordination of Sr. Business Development staff across six different North American regions
• Vendor research, selection & implemented new CRM for Business Development & Sales departments (rolled out to all 2000+ employees worldwide)
• Manage pipeline health and field marketing outreach program
• Reporting, projections, and analytics for C-executives & Publicis Group

Develop Field Marketing and Sales Operations Program:

• Development and management of a national lead generation program, processes, CRM & other tools, and management plan.
• Target & contact identification/tracking, manage outreach plan
• Define internal & external BD communications plan, facilitate national BD meetings, (weekly, monthly, quarterly, and yearly kickoff), and event planning and logistics

Extremely fast-paced/high growth tech startup. Mutual Mobile ranked 34th on Forbes Most Promising Companies List and eventually sold to WPP. My efforts enabled 100% annual growth during a particularly critical time in the mobile market

• Responsible for strategy, planning, & execution of a "Client Success" Department
• Hire, train, and daily management of the Client Experience Specialists
• 30% increase in lead conversion by optimizing our CRM, lead distribution and lead flow
• Work closely with the CTO & Director of Business Development to curate & train our "Best in Class" sales team

Opened the US Based Office for UK Based Media Analytics/Global Water Intelligence, a company that produced reports, publications, and summits for the industrial water industry worldwide.

• Successful launch of a new print & online magazine, American Water Intelligence & North American Summit
• Responsible for the hiring, training, and management of inside sales & business development team
• MoM growth exceeding subscription and advertising quotas