Highly creative and data driven Digital Brand Strategic Leader with extensive experience in design, product, digital marketing, and e-commerce. Successful track record of developing digital strategies, breaking down complex business ideas and delivering technology solutions. Exceptional collaborative and interpersonal skills; able to build exceptional rapport with executive key stakeholders, driving successful product life cycles and collaborating with engineers, designers, data analysts, and site operators. Excel within fast paced and deadline-driven environments in a matrix organization.
Managed global brands for E-Commerce and Digital Marketing Strategy for B2B and DTC with a portfolio of $110M, wholesale up to $350M and verticals up to $600M.
Agency Brand List: Joe's Jeans, Spyder, The Frye Company, Aquatalia, Katy Perry Collections, Tretorn, Ben Sherman, Body Glove, Milly, TahariASL, JNCO, Hockey Canada, Life's a Beach, Reyn Spooner, Juicy Couture, Brookstone, and more
In-House Brand List: DSTLD, Old Navy, Liz Claiborne, launched Nautica Jeans with John Varvatos, and more
Freelance Brand List: Koji Tatsuno, Ted Lapidus, Oro Los Angeles, Brooks Brothers, Calvin Klein, and more
Platforms: Wordpress / Woo Commerce, Magento, Shopify Plus
Project Management: Asana, Basecamp, Workfront, Slack, Jira, Trello, Hubspot
ESP: Mailchimp, Klaviyo, Cordial
SMS/MMS: Postscript, Attentive
AB testing, CRM & AI Personalization: Unbounce, Springbot, Google Optimize, Nosto
Loyalty: Swell, Loyalty Lion
Display & Retargeting: Criteo, Adroll, Google Display Network
Performance: Adwords, Google Shopping, FB/IG
Analytics: Tableau, Adobe Analytics, Google Analytics, Glew.io
SEO: Brightedge, Search Console
Head of enterprise brand and digital marketing management at a fast pace agency with a portfolio of over $110 Million in GMV. Overseeing the content strategy, A/B testing strategies, promotional campaigns, SEO, performance marketing, email marketing, CRM, UX, and site optimization. Innovating and validating the site speed optimization across the portfolio. Strategizing the product roadmap and prioritization of customer focused development and compliance projects such as ADA or data privacy policies into sprints for local and overseas teams. Overseeing both internal and external resources for engineers and marketing agencies.
Client list include: Brookstone, Joe's Jeans, The Frye Company, Aquatalia, Katy Perry Collections, Juicy Couture, Tahari, Tretorn, Ben Sherman, Body Glove, Milly, Spyder, and more.
◆ Implementation of SMS/MMS with email tactics resulted in 392.33% Dec revenue increase.
◆ CRO tactics resulted in $704k in incremental revenue during Black Friday-Cyber Monday
◆ Championed a data driven Mobile checkout optimization that increased CVR by 24% YoY.
◆ Brought in 2.5M in incremental revenue to Branded Online for Q2 2019
◆ Increased November sales revenue YoY by up to 188% in 2018.
Oversaw product design and marketing for a digital agency that includes design, competitor analysis and prototype development, website design, online ads and social media building. Expertise with strict budgetary and tight deadline-driven environments.
Agency client list: Battletech, Chip & Pepper, Life's a Beach, JNCO Jeans, ORO Los Angeles, etc.
◆ Effectively managed project initiatives for large-scale projects for major enterprise clients, consistently achieving on-time and in-budget completion of all deliverables.
Recruited as brand strategist and E-Commerce product lead for start-up by the former head from Lulus.com. Oversaw all merchandising, design, sourcing, marketing, PR and social brand building while researching and analyzing market trends for profitable growth.
◆ Served as an advisor to the President of the company while leading marketing, PR team and overseeing Shopify Store site content, SEO product pages, and email campaigns.
Successfully launched an online tech start-up that grossed $5 million in sales within the first 24 months. Oversaw all aspects of product design based on online search, contract and term negotiations, vendor management, SEO content, website design, and product launch. Developed new UX experiences with 3 engineers and 1 mobile app developer.
◆ Significantly increased margin goals by 25% and blended GM within 3 months.
◆ Continual A/B testing of content and imagery to increase CVR by 33%.
Launched a startup lifestyle retail brand overseeing marketing collateral and directed high-profile events for press previews in NY, and fashion week. Managed all social media streams, SEM Google and Facebook ad campaigns. Featured in WWD, LA Times, Tribune, Riviera, and Seventeen
◆ Designed and managed the content for Shopify store that produced 80% of total sales.
Senior Designer 2005-2007, Design Director 2007-2009
Strategically implemented strategies for high volume design and marketing campaigns to achieve company objectives. Lead a team of 8 designers and 4 freelancers. Accountable for $600M GMV.
◆ Implemented the infamous $1 Flipflop campaign that drove a halo effect of a 5.1 UPT.
HeadDesigner(2003-2005) for Liz Claiborne, NYC. Received a corporate award for launching a new brand resulting in $4 million in sales in 3 weeks. WovenDesigner(1998-2003) Launched Nautica Jeans under John Varvatos **