Derek Wacaster

  • Marketing Strategy, Brand Developer and Creative Consultant
  • Charleston, SC, USA
  • Apr 03, 2020
Full time Marketing

Work Experience

GLOBAL COMMUNICATIONS AND BRAND DIRECTOR
Jan 2008 - Jan 2016 ACXIOM

• Managed worldwide brand of $1.3 billion marketing data and consumer insight company
• Responsible for a $1.5 million departmental budget and a 12-
member marketing team
• Built internal communications programs on behalf of C-suite, HR,
and associate satisfaction team


DEREK@WACASTER.COM WACASTER.COM 843.751.2424 LINKEDIN.COM/IN/WACASTER
CREATIVE • BRANDING • MARKETING


• Developed creative campaigns and customer personas for
Marketo platform implementation
• Launched new Acxiom brand across global regions in 90-day
window with zero issues

CREATIVE DIRECTOR/SENIOR COPYWRITER
Jan 1999 - Jan 2008 THOMA THOMA

Managed regional and national brands including ABF, Entergy,
Delta Dental, Fairway Lawns, Bank of Little Rock Mortgage, Jack
Henry, Potlatch Corporation and Clear Mountain Spring Water
• Delivered creative work profitably as measured by individual
project analysis
• Maintained creative department billing efficiency within firm
target of 60%
• Trained and mentored junior-level talent for staff career
development

Education

BA - COMMUNICATIONS
Jan 2018 - UNIVERSITY OF CENTRAL