Tina Torregrossa

  • Marketing Director
  • San Diego, CA, US
  • Apr 03, 2020
Full time Marketing

Personal Summary

Marketing professional with over 12 years’ experience in promotions and project management. Expertise in development and implementation of promotional plans and execution. Industry experience includes but is not limited to pharmaceutical, healthcare and non-profit.

Work Experience

Director of Operations
May 2019 - Apr 2020 E4 Health Group LLC

• Create and write all standard operating procedures
• Implement and manage project management platform
• Partner with client teams to ensure all procedures are followed in terms of billing/invoicing, time sheet completion, external cost tracking, freelance contracting and payments, resource planning, project reconciliations, timelines and status reports
• Train employees and freelancers/consultants on time management system
• Partner with finance on budgets, timecards and invoicing

Marketing Manager
Aug 2016 - Nov 2017 Huntsworth Health

• Managed promotions including all trade media and digital/email marketing campaigns
• Developed press releases and internal corporate communications
• Created and maintained content for social media
• Partnered with human resources on developing internal growth and leadership programs
• Managed content and development of the corporate intranet site
• Created and managed quarterly internal enewsletter

Marketing Programs Manager
Feb 2016 - Aug 2016 SupplyPro

• Managed and created marketing communications both internal and external
• Tactical marketing support, maintaining website, social media and marketing collateral
• Strategic marketing of products and services including new product development
• Developed strategic sales initiatives to drive sales
• Managed projects and cross functional team collaboration on products from concept to launch
• Managed the marketing communications department and 4-5 direct reports

Assistant Manager, Consumer Promotions
Jun 2005 - May 2015 Bayer Healthcare, Consumer Care

Brand team partner on Aleve, Coppertone, Dr. Scholl's and new product development (NPD)
• Managed effective and efficient implementation of $25M Consumer Promotion plans
• Managed digital programs for assigned brands/categories
• Managed Arthritis Foundation partnership and $2M 360 activation plan
• Managed the $10M promotional plan for the launch of Aleve PM
• Developed and implemented strategic brand and promotional plans
• Responsible for partnering with Cross Functional teams on all aspects of the business including financial reporting, product launch, development and retailer implementation

Senior Specialist, Consumer Promotions
Brand team partner on Aleve, Aleve PM, Aleve-D and new product development (NPD)
• Managed effective and efficient implementation of $15M Consumer Promotion plans
• Assisted Arthritis Foundation partnership and $1M 360 activation platform
• Assisted with digital programs for assigned brands/categories
• Partnered with Brand Management and Finance on all aspects of the business including financial reporting, analysis and budget management
• Managed accounts with coupon clearing house and promotional vendors

Specialist, Consumer Promotions
Brand team partner on Alka-Seltzer, Alka-Seltzer Plus, Midol, Neo-Synephrine, Bactine and Vanquish brands
• Assisted with effective and efficient implementation of $8M Consumer Promotion plans
• Assisted in the management of the Major League Baseball partnership and experiential marketing
• Assisted in generating promotional objectives and program execution
• Championed and Trained finance clerk on SAP, invoices and barcode creation

Coordinator, Consumer Promotions
Brand team partner on Bayer Aspirin, Vanquish and Midol brands
• Assisted promotional team on all aspects of the business
• Assisted with management of Major League baseball sponsorship
• Created/implemented promotional barcodes/financials with national clearing house
• Championed SAP management on all programs

Senior Administrative Assistant
* Co-led annual Marketing department offsite and philanthropy efforts
* Coordinated/facilitated Aleve Arthritis walk event as sponsor
* Mentored with Consumer Promotions department for 12 months
* Championed Project Aruba designed specifically for Marketing Administrative Assistants to create growth opportunity for professional development

Education

Bachelor Degree - Business Administration
Berkley College of Business