Sutheshna Mani

  • Digital Marketing Associate
  • San Diego, CA, 92129, US
  • Aug 18, 2020
Full time Marketing Strategy / Planning

Personal Summary

Curious and adaptable digital marketer. A passionate storyteller who enjoys creating and dispersing engaging content within the retail, eCommerce, and editorial space. Currently looking for opportunities in Branding, Product Marketing, Public Relations, and Content Marketing.

Skills (proficient to advanced): Microsoft Office, Facebook Ads, Reddit Ads, Twitter Ads, Pinterest Ads, Quora Ads, Asana, Basecamp,
WordPress, Google Drive, Dropbox, Copywriting, Social Media Management, Podcast Hosting, Blogging, Editing & Proofreading, Canva,
Sprout Social, Content Management, Developing & Maintaining Editorial Calendars, Airtable,

Work Experience

Content Marketing & Social Media Specialist
Sep 2017 - Jan 2019 Katana

- Wrote 60 articles on digital advertising news and ad tech via WordPress & Medium


- Wrote 2 client case studies and 1 company research study Wrote copy for email marketing campaigns via MailChimp and landing pages via Instapages

- Grew LinkedIn followers by roughly ~60% from 1,060 to 1,700 followers


- Applied to over 20 awards and became a finalist for SDBJ, Inc. 5000, US Search Awards, and Digiday

- Managed and posted on all 4 social media accounts via Sprout Social

PPC Associate
Feb 2019 - Jul 2019 Seer Interactive

- Performed bi-weekly client calls and weekly client communication via Basecamp


- Developed weekly analyses such as Competitor Analysis, Keyword Analysis, Landing Page Analysis, etc. via Microsoft Excel and PowerPoint

- Analyzed why MoM performance improved or decreased by integrating ad performance data in Google Sheets into a Google Data Studio report

PPC Associate
Aug 2019 - Apr 2020 Google

- Tracked spend (~250k a month) and performance for 10 ad platforms by creating Google sheets embedded with formulas

- Helped build relationships with influencers and stakeholders, secured a year-long deal with a top digital marketing influencer by emailing them a proposition for a symbiotic business relationship

- Sourced creative from cross-functional teams by providing direction to the design team to generate effective ad creative

- Co-hosted 2 episodes for Ezoic’s podcast, The Publisher Lab, on YouTube and Apple podcasts

Education

B.S.
Cornell University