Shawn Benk

  • CMO, SVP, VP Marketing
  • Bentonville, AR, USA
  • Aug 05, 2020
Full time Marketing Strategy / Planning Marketplace / Channel

Work Experience

Jan 2019 - JUNK Brands, Inc

Direct to consumer, vertically integrated, manufacturer of performance headbands. JUNK offers custom designed
headbands and licensed headbands for MLB, CrossFit Games, Spartan Race, Universal Studios, Warner Brothers, and more.

Senior Vice President, Marketing
Jun 2019 -

Responsible for overseeing all customer-facing aspects of JUNK's business, including marketing, brand strategy,
media, UX/UI, creative, and CX. I was tasked with moving the brand from a transactional relationship with our
customers to more of a personalized experience that increased customer satisfaction and LTV. Ran point on
transitioning ESPs and set a core competency in email marketing to focus on strengthening our retention pillar. I
moved the organization to focus on cohort reporting for acquisition and retention monitoring to understand the impact of ad dollars and retention strategies.

● Executed marketing and go to market strategies while helping drive the general strategy of the company
for D2C, Events, Wholesale, and Customs lines of business
● Established our relationships with organizations like MLB, NFL, NHL, NBA, Spartan Race, Universal
Studios, and Warner Brothers
● Built and scaled our influencer and professional athlete program (Including Fernando Tatis Jr. (Padres)
and Bryce Harper (Phillies))
● Led new product launches for our Winter Neck Gaiter, Performance Socks, and Summer Neck Gaiter
● Managed top level relationships, marketing strategies, financial forecasting, and the continuous
improvement of the leadership function

Jan 2016 - Jan 2017 JUNK Brands, Inc

Direct to consumer, vertically integrated, manufacturer of performance headbands. JUNK offers custom designed
headbands and licensed headbands for NCAA.

Director of eCommerce
Feb 2016 - Oct 2017

Oversee strategy & execution on media solutions including paid search, native advertising, social media ads,
prospecting & remarketing display, email marketing, product feed optimization/syndication, and site optimization.
o Developed and executed marketing strategies, initiatives, and goals
o Increased email revenue by 1,547% and increased email list by 533%
o Designed and implemented personalized marketing campaigns based on user behavior on site
o Increased ad spend by 995% while maintaining a profitable ROAS
o Investigated and pursued growth initiatives to expand the brand, create destination-oriented online
content and further expand media and retail presence
o Introduced fiscal discipline throughout the organization, launched initiatives, and invested in resources with optimal ROI while continuing to advance 146% YoY revenue growth, 15% YoY gross margin
growth, and 20% YoY CR growth

Jan 2017 - Jan 2019 Sailthru

Sailthru, a leading ESP, helps modern marketers at retail and media companies build deeper and lasting relationships with customers through experience personalization solutions in email, websites, and mobile apps. (Acquired by CM Group in December 2018)

Director, Client Strategy & Optimization
Oct 2017 - Jun 2019

Built and scaled analytic products and strategic services for Sailthru customers. Focusing on customer strategy, I
introduced new frameworks for defining and measuring customer ROI and for empowering a more strategic client
services organization. This includes clients such as JustFab,, Hearst, MATCHESFASHION.COM, Zola,
Scripps Networks, Business Insider, Fashion Nova, Forever21, Tory Burch, Rent the Runway, Alex and Ani,
Everlane, NBCU, WWE, Epic Games, Target and hundreds of others.

● Helped clients scale their ad spend, email marketing, and site optimization with curated
recommendations, data models, and past experience
● Conduct analytical deep dives ("Strategic Business Review") with major ecommerce and media clients
● Developed a scalable framework for analyzing data, visualizing data, and presenting strategy sessions
to 300 clients around the world
● Developed a benchmarking tool for email metrics that was used for ecommerce and media clients, and
broken down into hundreds of sub-verticals to provide our clients with accurate benchmarking data to improve their program
● The progress my team made, by enabling our clients to realize significant gains in their business, lead to a 51 point increase in NPS

479-287-3100 |

Jan 2013 - Jan 2016 Acumen Brands, Inc

Acumen Brands has raised over $100 million in venture capital (Most recent series C led by General Atlantic). Acumen
Brands operates,, and websites.

General Manager
Jan 2015 - Feb 2016

Oversee business growth, vendor relations, inventory, and financial performance for
Accountable for overall profitability and return on investment.

Manager, Paid Search
May 2015 - Feb 2016

Managed multi-million-dollar campaigns on AdWords (100,000+ keywords), Bing, Google shopping campaigns,
video advertising on YouTube, Facebook, Instagram, Criteo, and affiliate channels. Including keyword portfolio
development, creative landing page optimization, bidding and maintaining day-to-day campaign spend.

Senior Financial Analyst / Manager
Mar 2013 - Sep 2015 eCommerce Analytics

Developed and maintained various financial models to assist in analyzing operating plan, strategic plans, and business decisions. Supported various departments with special projects and ad hoc analyses.

Jan 2010 - Jan 2013 J.B. Hunt Transport, Inc

J.B. Hunt is one of the largest transportation logistics companies in North America, provides reliable transportation
services to a diverse group of customers throughout the continental United States, Canada and Mexico.

Data Analyst / Regional Service Manager
Aug 2011 - Mar 2013

and St. Louis intermodal ramps). Point of contact between
marketing and field operation to enhance communication, problem solving, and service implementation. Utilized
company and non-company assets to ensure the movement of approximately 50,000 loads weekly. Utilized J.B.
Hunt's DB2 SQL database to query historical information and model out weekly load volume by ramp.

Carrier Sales Coordinator
Apr 2010 - Aug 2011

Provided an alternative, non-asset-based transportation option for J.B. Hunt customers by leveraging 30,000
third-party carriers. Managed the pickup, transit, and on-time delivery of brokered loads.

Jan 2008 - Jan 2010 Nationwide Insurance
Commercial Insurance Agent
Jul 2008 - Apr 2010


Bachelor of Arts - Business Administration
Jan 2004 - Jan 2008 Lindenwood University