I have 8 years of experience working in the digital space, from developing apps, building e-commerce sites to expanding your digital reach. I have worked with all business types from small businesses, setting up their email, website, & social presence to large well-established businesses, bringing new ideas to help expand their digital reach.
Director of eCommerce & Web Content
Jan 2020 -
SeaWorld San Diego
- Oversee the development & implementation of email strategy
Manage & oversee website strategy & content
Develop, design & execute all digital products
Collaborate & develop revenue strategy with park leadership
Lead new technology research & implementation
Collaborate with paid media & social media teams to enhance our online presence
Director or eCommerce & Web Content
Dec 2017 - Jan 2020
San Diego Hat Co
- Develop & execute marketing strategies for email, social media, paid, & web
Management of annual budget, monthly forecasts, & expenses
Project management of daily e-commerce activity with three direct reports - Develop Amazon Marketplace (3P/1P) advertising strategy & execution Oversee product lifestyle photography & asset distribution
Report to the CEO & President on web analysis, demographic searching, & forecasting for direct/indirect channels (B2C/B2B) - Oversee event-driven marketing promotions
Management of affiliate marketing & wholesale web operations Email platform (Klaviyo) integration & analytics
eCommerce Digital Marketing Manager
May 2017 - Dec 2017
NuFACE
- Oversee management of daily e-commerce activities & development
- Develop & execute marketing strategies for email, social media & web
- Development & design of NuFACE Mobile App for iOS
- Manage the annual budget, monthly forecasts, & expenses for web
- Site analysis, reporting &forecasting to Director of Digital Marketing
- Email platform (Listrak) integration & analytics
Freelance Marketing Consultant
Jan 2015 -
Self Employed
eCommerce & Marketing Manager
Nov 2015 - May 2017
The Chopra Center for Wellbeing
Technical Director & Marketing Advisor
Sep 2015 - May 2016
Aqua Design Innovations
Senior Project Manager
Dec 2012 - Sep 2015
Comentum Corporation
Bachelor of Arts - Political Science International Relations
Jun 2008 - Jun 2012
University of California