Matthew Hicks

  • Director of eCommerce
  • San Diego, CA, USA
  • May 08, 2020
Full time Marketing Project Management Strategy / Planning Marketplace / Channel

Personal Summary

I have 8 years of experience working in the digital space, from developing apps, building e-commerce sites to expanding your digital reach. I have worked with all business types from small businesses, setting up their email, website, & social presence to large well-established businesses, bringing new ideas to help expand their digital reach.

Work Experience

Director of eCommerce & Web Content
Jan 2020 - SeaWorld San Diego
  • Oversee the development & implementation of email strategy

  • Manage & oversee website strategy & content

  • Develop, design & execute all digital products

  • Collaborate & develop revenue strategy with park leadership

  • Lead new technology research & implementation

  • Collaborate with paid media & social media teams to enhance our online presence
Director or eCommerce & Web Content
Dec 2017 - Jan 2020 San Diego Hat Co
  • Develop & execute marketing strategies for email, social media, paid, & web

  • Management of annual budget, monthly forecasts, & expenses

  • Project management of daily e-commerce activity with three direct reports
  • Develop Amazon Marketplace (3P/1P) advertising strategy & execution Oversee product lifestyle photography & asset distribution

  • Report to the CEO & President on web analysis, demographic searching, & forecasting for direct/indirect channels (B2C/B2B)
  • Oversee event-driven marketing promotions

  • Management of affiliate marketing & wholesale web operations Email platform (Klaviyo) integration & analytics
eCommerce Digital Marketing Manager
May 2017 - Dec 2017 NuFACE
  • Oversee management of daily e-commerce activities & development
  • Develop & execute marketing strategies for email, social media & web
  • Development & design of NuFACE Mobile App for iOS
  • Manage the annual budget, monthly forecasts, & expenses for web
  • Site analysis, reporting &forecasting to Director of Digital Marketing
  • Email platform (Listrak) integration & analytics
Freelance Marketing Consultant
Jan 2015 - Self Employed
eCommerce & Marketing Manager
Nov 2015 - May 2017 The Chopra Center for Wellbeing
Technical Director & Marketing Advisor
Sep 2015 - May 2016 Aqua Design Innovations
Senior Project Manager
Dec 2012 - Sep 2015 Comentum Corporation

Education

Bachelor of Arts - Political Science International Relations
Jun 2008 - Jun 2012 University of California