Julian Foulds

  • Content Marketing Manager
  • Hanoi, Vietnam
  • Apr 10, 2020
Full time Marketing Strategy / Planning

Work Experience

Content Marketing Manager
Feb 2019 - SmartOSC Corp

Generate and execute SEO-friendly, brand-focussed quarterly
content strategies that prioritize growth, awareness and customer
acquisition organically and within target markets
• Cooperate with top-tier ecommerce platforms and partners
(Shopify Plus, Magento, Sitecore) to deliver engaging and varied
content
• Oversee product and service marketing content, partnered and co-
branded whitepapers and ebooks, blog, website, email and social
media
• Produce consistent, quality content that aligns with brand,
campaign and growth objectives
• Strong emphasis on digital strategy, conversion optimization and B2B ecommerce


Hanoi, Vietnam Content Marketer

Aug 2018 - Nov 2019 BraveBits Co

techniques to increase tra c and promote growth
• Use digital marketing analytics to strategically execute projects
• Creatively promote company products while maintaining brand
tone and concept
• Proofreading, video editing and voice over activity as necessary

International Account Manager
Mar 2018 - Sep 2019 ACUD Group

Manage communications with international clients including sales
meetings and ongoing relationship management
• Manage ecommerce operations: new website development and strategies for overseas markets
• Create and maintain all customer-facing English content online
and o ine
• Generate new business by actively observing the market and identifying potential clients
Hanoi, Vietnam

IELTS Instructor
Sep 2017 - Feb 2018 Oxford English Academy

• High-level classroom management and planning
• Create stimulating lesson plans to engage and improve high-
pro ciency individuals
• Train IELTS prep aimed at international job search and study
abroad opportunities
• Instill con dence and an understanding of the utility of the English
language in every student

ESL Instructor
Jul 2016 - Aug 2017 Thanh Hoa

A Plus English Academy

• Educated students on the fundamentals of English with emphasis
on pronunciation and natural speech
• Assisted with the recruitment process including advertisement,
assessment, interviewing and assistance upon arrival of foreign
English instructors
• Gained a working knowledge of Vietnamese business practices
• Developed a comprehensive training system for new recruits

Education

Energy Asset Management
- Jan 2016 South Alberta Institute of Technologies
- Jan 2013 Mount Royal University
international advertising
Hanyang University in Seoul