We’re enabling the future of commerce. 

 We’re relentlessly focused on making growth easy for brands. We hold a foundational belief that every considered purchase should be tried before it is bought. Imagine this — you walk into a store, find a shirt that you like, and as you’re walking into the fitting room, the sales associate asks you to pay for the shirt before you can try it on. The sales associate reassures you that you can get a refund if you don’t like how it fits. Would you try it on? Of course not! But that’s how e-commerce works. We’re fixing this broken model. TryNow provides the technological infrastructure to automate a Try Before You Buy program, which bridges this offline/online experience gap. We serve customers in a variety of verticals such as fashion, footwear, electronics, cosmetics, and more. 

 TryNow is funded by Craft Ventures and William Hockey, the Co-Founder of Plaid